{"id":3868,"date":"2022-05-10T22:25:49","date_gmt":"2022-05-10T15:25:49","guid":{"rendered":"https:\/\/halink.vn\/?p=3868"},"modified":"2022-05-11T11:03:29","modified_gmt":"2022-05-11T04:03:29","slug":"cau-chuyen-kinh-dien-ve-content-marketing","status":"publish","type":"post","link":"https:\/\/halink.vn\/cau-chuyen-kinh-dien-ve-content-marketing\/","title":{"rendered":"C\u00e2u chuy\u1ec7n kinh \u0111i\u1ec3n v\u1ec1 content marketing"},"content":{"rendered":"

Content Marketing kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi, n\u00f3 \u0111\u00e3 c\u00f3 h\u01a1n 100 n\u0103m.\u00a0V\u1eady c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd th\u1eafc m\u1eafc n\u00f3 \u0111\u01b0\u1ee3c ra \u0111\u1eddi nh\u01b0 th\u1ebf n\u00e0o. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u m\u1ed9t c\u00e2u chuy\u1ec7n kinh \u0111i\u1ec3n v\u1ec1 content marketing<\/strong><\/a>, c\u00f3 th\u1ec3 xem nh\u01b0 l\u00e0 l\u1ecbch s\u1eed ra \u0111\u1eddi c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb n\u00e0y.<\/p>\n

Ti\u1ebfp th\u1ecb N\u1ed9i dung l\u00e0 g\u00ec?<\/h2>\n

Content marketing, hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung, l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch t\u1ea1o ra n\u1ed9i dung v\u00e0 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi \u0111\u1ecdc n\u00f3. M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 t\u1ea1o ra l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 trung th\u00e0nh, ho\u1eb7c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m hay s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. Ngo\u00e0i ra, content marketing c\u00f2n l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap t\u0103ng th\u1ee9 h\u1ea1ng SEO cho website c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/strong><\/a> v\u00e0 n\u1ed9i dung tuy\u1ec7t v\u1eddi b\u1ea1n t\u1ea1o ph\u1ea3i ho\u00e0n to\u00e0n c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. N\u1ebfu n\u00f3 kh\u00f4ng c\u00f3 li\u00ean quan, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u1ed9c gi\u1ea3 v\u00e0 n\u1ebfu n\u00f3 kh\u00f4ng mang l\u1ea1i b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb n\u00e0o<\/p>\n

V\u00ec v\u1eady, \u00fd t\u01b0\u1edfng l\u00e0 t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p c\u00f3 ch\u1ee9a gi\u00e1 tr\u1ecb v\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y b\u1ea1n.<\/p>\n

\"C\u00e2u<\/p>\n

C\u00e2u chuy\u1ec7n kinh \u0111i\u1ec3n v\u1ec1 content marketing<\/h2>\n

Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng c\u00e2u chuy\u1ec7n n\u1ec1n t\u1ea3ng kinh \u0111i\u1ec3n v\u1ec1 s\u1ef1 ra \u0111\u1eddi c\u1ee7a ti\u1ebfp th\u1ecb\u00a0n\u1ed9i\u00a0dung\u00a0\u0111\u1ec1u thu\u1ed9c v\u1ec1 anh em nh\u00e0 Michelin, \u1edf Ph\u00e1p.<\/p>\n

Anh em nh\u00e0 Michelin l\u00e0 hai anh em g\u1ea7y d\u1ef1ng n\u00ean h\u00e3ng l\u1ed1p xe n\u1ed5i ti\u1ebfng c\u00f9ng t\u00ean: Michelin ra \u0111\u1eddi v\u00e0o kho\u1ea3ng n\u0103m 1888.<\/p>\n

\u0110\u00e2y l\u00e0 n\u0103m m\u00e0 \u0111\u01b0\u1eddng x\u00e1 kinh kh\u1ee7ng \u1edf m\u1ed9t n\u01a1i nh\u01b0 Ph\u00e1p, n\u01a1i m\u1ecdi ng\u01b0\u1eddi th\u1eb3ng th\u1eafn kh\u00f4ng th\u00edch \u0111i ra kh\u1ecfi Paris v\u00e0 c\u00e1c t\u1ec9nh c\u1ee7a h\u1ecd.\u00a0Ch\u1ee7 y\u1ebfu l\u00e0 do c\u00e1c \u0111i\u1ec1u ki\u1ec7n ch\u00ednh tr\u1ecb v\u00e0 \u0111\u1ecba l\u00fd th\u1ecbnh h\u00e0nh khi \u0111\u00f3.<\/p>\n

Do \u0111\u00f3,\u00a0anh em nh\u00e0 Michelin\u00a0quy\u1ebft \u0111\u1ecbnh, \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ed1p h\u01a1n, h\u1ecd ph\u1ea3i k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi l\u00e1i xe ng\u00e0y c\u00e0ng xa h\u01a1n.\u00a0V\u00ec v\u1eady, h\u1ecd \u0111\u00e3 \u0111\u01b0a ra kh\u00e1i ni\u1ec7m th\u1ef1c s\u1ef1 l\u00e0 s\u1ef1 ra \u0111\u1eddi c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung, \u0111\u00f3 l\u00e0 t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn du l\u1ecbch qu\u1ed1c t\u1ebf c\u1ee7a Michelin v\u00e0 m\u1ed9t lo\u1ea1t b\u1ea3n \u0111\u1ed3 \u0111\u1eebng \u0111i.<\/p>\n

B\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1eddng \u0111i c\u1ee7a Michelin kh\u00f4ng ch\u1ec9 ni\u00eam y\u1ebft c\u00e1c nh\u00e0 h\u00e0ng \u1edf Paris m\u00e0 c\u00f2n c\u00e1c nh\u00e0 h\u00e0ng \u1edf c\u00e1c t\u1ec9nh kh\u00e1c.\u00a0H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u0111\u01b0a ra h\u1ec7 th\u1ed1ng x\u1ebfp h\u1ea1ng 1, 2 v\u00e0 3 sao.\u00a0V\u1ec1 c\u01a1 b\u1ea3n, h\u01b0\u1edbng d\u1eabn \u0111\u00e3 ch\u1ec9 ra nh\u1eefng nh\u00e0 h\u00e0ng t\u1ed1t nh\u1ea5t hi\u1ec7n c\u00f3 ph\u1ee5c v\u1ee5 nh\u1eefng m\u00f3n \u0103n tuy\u1ec7t v\u1eddi.<\/p>\n

>> D\u1ecbch v\u1ee5 vi\u1ebft b\u00e0i chuy\u00ean nghi\u1ec7p<\/a> gi\u00fap website c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/em><\/p>\n

H\u1ecd c\u0169ng b\u1ed5 sung th\u00eam th\u00f4ng tin v\u00e0 gi\u1ea3i tr\u00ed d\u01b0\u1edbi d\u1ea1ng tr\u1ef1c quan v\u1ec1 c\u00e1c trung t\u00e2m x\u0103ng d\u1ea7u, v\u00e0 c\u00e1c nh\u00e0 ngh\u1ec9 ph\u00f2ng tr\u01b0\u1eddng h\u1ee3p ai \u0111\u00f3 mu\u1ed1n \u1edf l\u1ea1i.\u00a0H\u01b0\u1edbng d\u1eabn c\u0169ng c\u00f3 m\u1ed9t ph\u1ea7n gi\u1ed1ng nh\u01b0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng n\u00f3i v\u1ec1 c\u00e1ch s\u1eeda ch\u1eefa l\u1ed1p xe h\u01a1i.<\/p>\n

V\u00e0 th\u1eadt tuy\u1ec7t v\u1eddi, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 \u0111\u01b0a Michelin ph\u00e1t tri\u1ec3n l\u00ean m\u1ed9t t\u1ea7m cao v\u00ec h\u1ecd \u0111ang c\u1ed1 g\u1eafng b\u00e1n kh\u00f4ng ch\u1ec9 l\u1ed1p xe c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n c\u1ea3 nh\u1eefng th\u00f4ng tin v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m\u00a0c\u00f3 gi\u00e1 tr\u1ecb kh\u00e1c\u00a0xung quanh t\u1ec9nh.<\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, th\u00f4ng qua h\u01b0\u1edbng d\u1eabn n\u00e0y, h\u1ecd \u0111\u00e3 n\u00f3i v\u1edbi \u0111\u1ed9c gi\u1ea3 v\u1ec1 nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 \u0111am m\u00ea, t\u1ee9c l\u00e0 \u1ea8m th\u1ef1c v\u00e0 du l\u1ecbch.<\/p>\n

V\u00e0 b\u1eb1ng c\u00e1ch t\u1ea1o ra n\u1ed9i dung\u00a0ph\u00f9 h\u1ee3p, h\u1ecd \u0111\u00e3 khi\u1ebfn \u0111\u1ed9c gi\u1ea3 \u0111i du l\u1ecbch th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 l\u00e1i xe \u0111\u1ebfn c\u00e1c t\u1ec9nh \u0111\u1ec3 t\u00ecm nh\u1eefng nh\u00e0 h\u00e0ng t\u1ed1t nh\u1ea5t \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.\u00a0V\u1edbi vi\u1ec7c l\u00e1i xe nhi\u1ec1u h\u01a1n, \u0111\u1ed3ng ngh\u0129a ng\u01b0\u1eddi ta ph\u1ea3i thay l\u1ed1p th\u01b0\u1eddng xuy\u00ean h\u01a1n, \u0111i\u1ec1u n\u00e0y mang l\u1ea1i c\u01a1 h\u1ed9i kinh doanh l\u1ed1p xe.<\/p>\n

V\u00e0 do \u0111\u00f3, Michelin \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ed1p h\u01a1n v\u00e0 t\u0103ng g\u1ea5p \u0111\u00f4i doanh thu h\u00e0ng n\u0103m c\u1ee7a h\u1ecd g\u1ea7n nh\u01b0 sau m\u1ed7i n\u0103m.<\/p>\n

\u0110\u00e2y l\u00e0 c\u00e2u chuy\u1ec7n r\u1ea5t tuy\u1ec7t v\u1eddi v\u1ec1 content marketing m\u00e0 b\u1ea1n n\u00ean nh\u1edb trong khi b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd quay l\u1ea1i v\u00e0 suy ngh\u0129 v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c content marketing – ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Content Marketing kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi, n\u00f3 \u0111\u00e3 c\u00f3 h\u01a1n 100 n\u0103m.\u00a0V\u1eady c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd th\u1eafc m\u1eafc n\u00f3 \u0111\u01b0\u1ee3c ra \u0111\u1eddi nh\u01b0 th\u1ebf n\u00e0o. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u m\u1ed9t c\u00e2u chuy\u1ec7n kinh \u0111i\u1ec3n v\u1ec1 content marketing, c\u00f3 th\u1ec3 xem nh\u01b0 l\u00e0 l\u1ecbch s\u1eed ra \u0111\u1eddi c\u1ee7a … <\/p>\n

\u0110\u1ecdc ti\u1ebfp “C\u00e2u chuy\u1ec7n kinh \u0111i\u1ec3n v\u1ec1 content marketing”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"inline_featured_image":false,"footnotes":""},"categories":[375],"tags":[454,447,455,115],"_links":{"self":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/3868"}],"collection":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/comments?post=3868"}],"version-history":[{"count":3,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/3868\/revisions"}],"predecessor-version":[{"id":3872,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/3868\/revisions\/3872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media\/3869"}],"wp:attachment":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media?parent=3868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/categories?post=3868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/tags?post=3868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}