{"id":3695,"date":"2022-03-15T21:17:18","date_gmt":"2022-03-15T14:17:18","guid":{"rendered":"https:\/\/halink.vn\/?p=3695"},"modified":"2022-03-15T21:19:56","modified_gmt":"2022-03-15T14:19:56","slug":"ty-le-nhap-chuot-ctr-cho-google-ads-la-gi","status":"publish","type":"post","link":"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-cho-google-ads-la-gi\/","title":{"rendered":"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) cho Google Ads l\u00e0 g\u00ec?"},"content":{"rendered":"<p>Ch\u1ec9 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch Google Ads l\u00e0 kh\u00f4ng \u0111\u1ee7.\u00a0\u0110\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi mua s\u1eafm v\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 nh\u1ea5p ho\u1eb7c Click Throught Rate (CTR) cho Google Ads.\u00a0\u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng trong t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm qu\u1ea3ng c\u00e1o, CTR c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e1c \u0111\u1ecbnh x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n c\u1ea3 gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC).\u00a0\u0110\u00f3 l\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 x\u1ebfp h\u1ea1ng cao h\u01a1n v\u00e0 gi\u1ea3m chi ph\u00ed c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1ecdi chi\u1ebfn d\u1ecbch Google Ads \u0111\u1ec1u c\u00f3 c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau: t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 l\u01b0\u1ee3t xem.<\/p>\n<p>Nh\u01b0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, t\u1ea5t c\u1ea3 ch\u1ec9 l\u00e0 t\u1ea1o ra c\u00e1c nh\u1ea5p chu\u1ed9t.\u00a0C\u00e1c nh\u1ea5p chu\u1ed9t l\u00e0 c\u00e1ch doanh nghi\u1ec7p nh\u1eadn v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb.\u00a0Ch\u00fang l\u00e0 k\u00eanh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 bi\u1ebfn qu\u1ea3ng c\u00e1o Google c\u1ee7a b\u1ea1n th\u00e0nh ti\u1ec1n, doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn th\u1ef1c t\u1ebf.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-cho-google-ads-la-gi\/#Ty_le_nhap_cua_chuot_cho_Google_Ads_la_gi\" title=\"T\u1ef7 l\u1ec7 nh\u1ea5p c\u1ee7a chu\u1ed9t cho Google Ads l\u00e0 g\u00ec?\">T\u1ef7 l\u1ec7 nh\u1ea5p c\u1ee7a chu\u1ed9t cho Google Ads l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-cho-google-ads-la-gi\/#Ty_le_nhap_chuot_Google_Ads_la_gi\" title=\"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t Google Ads l\u00e0 g\u00ec?\">T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t Google Ads l\u00e0 g\u00ec?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-cho-google-ads-la-gi\/#Su_khac_biet_giua_mang_tim_kiem_va_mang_hien_thi_la_gi\" title=\"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng hi\u1ec3n th\u1ecb l\u00e0 g\u00ec?\">S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng hi\u1ec3n th\u1ecb l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-cho-google-ads-la-gi\/#Mang_tim_kiem_cua_Google\" title=\"M\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a Google\">M\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-cho-google-ads-la-gi\/#Mang_hien_thi_cua_Google\" title=\"M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google\">M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-cho-google-ads-la-gi\/#CTR_bao_nhieu_la_tot_cho_Google_Ads\" title=\"CTR bao nhi\u00eau l\u00e0 t\u1ed1t cho Google Ads?\">CTR bao nhi\u00eau l\u00e0 t\u1ed1t cho Google Ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-cho-google-ads-la-gi\/#Diem_chuan_cua_nganh_Quang_cao_di_kem_ket_qua_tim_kiem_cua_Google\" title=\"\u0110i\u1ec3m chu\u1ea9n c\u1ee7a ng\u00e0nh Qu\u1ea3ng c\u00e1o \u0111i k\u00e8m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google\">\u0110i\u1ec3m chu\u1ea9n c\u1ee7a ng\u00e0nh Qu\u1ea3ng c\u00e1o \u0111i k\u00e8m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-cho-google-ads-la-gi\/#Diem_chuan_nganh_tren_Mang_hien_thi_cua_Google_GDN\" title=\"\u0110i\u1ec3m chu\u1ea9n ng\u00e0nh tr\u00ean M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google (GDN)\">\u0110i\u1ec3m chu\u1ea9n ng\u00e0nh tr\u00ean M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google (GDN)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-cho-google-ads-la-gi\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ty_le_nhap_cua_chuot_cho_Google_Ads_la_gi\"><\/span><a href=\"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-cho-google-ads-la-gi\/\">T\u1ef7 l\u1ec7 nh\u1ea5p c\u1ee7a chu\u1ed9t cho Google Ads l\u00e0 g\u00ec?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o CTR, gi\u1ea3i th\u00edch CTR trung b\u00ecnh cho Google Ads &#8211; v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ty_le_nhap_chuot_Google_Ads_la_gi\"><\/span>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t Google Ads l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i,\u00a0t\u1ef7 l\u1ec7 nh\u1ea5p\u00a0\u2013 Click Throught Rate, hay c\u00f2n g\u1ecdi l\u00e0 CTR, kh\u00f4ng d\u00e0nh ri\u00eang cho Google Ads.\u00a0CTR ch\u1ec9 l\u00e0 t\u1eeb m\u00f4 t\u1ea3 t\u1ef7 l\u1ec7 t\u1ea7n su\u1ea5t nh\u1eefng ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o ho\u1eb7c danh s\u00e1ch s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft \u0111\u01b0\u1ee3c cung c\u1ea5p.\u00a0Nh\u01b0 Google Ads gi\u1ea3i th\u00edch, \u201c[CTR] c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n\u201d.<\/p>\n<p><em>&gt;&gt; D\u1ecbch v\u1ee5 <a href=\"https:\/\/halink.vn\/quang-cao-google-gia-re\">qu\u1ea3ng c\u00e1o Google gi\u00e1 r\u1ebb<\/a>.<\/em><\/p>\n<p>\u0110\u1ec3 t\u00ednh CTR, Google chia s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c cho s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb.\u00a0V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n c\u00f3 10 nh\u1ea5p chu\u1ed9t v\u00e0 100 hi\u1ec3n th\u1ecb, th\u00ec CTR s\u1ebd l\u00e0 10%.<\/p>\n<p>Nh\u01b0ng n\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 CTR;\u00a0danh s\u00e1ch v\u00e0 t\u1eeb kh\u00f3a \u0111\u1ec1u c\u00f3 CTR c\u1ee7a ri\u00eang ch\u00fang.\u00a0CTR c\u1ee7a b\u1ea1n c\u00e0ng cao, th\u00ec c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n h\u1eefu \u00edch v\u00e0 c\u00f3 li\u00ean quan.\u00a0\u0110i\u1ec1u \u0111\u00f3 c\u0169ng s\u1ebd g\u00f3p ph\u1ea7n v\u00e0o x\u1ebfp h\u1ea1ng Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n &#8211; v\u00ec CTR l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ee7a CTR d\u1ef1 ki\u1ebfn \u200b\u200bc\u1ee7a t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3696\" src=\"https:\/\/halink.vn\/wp-content\/uploads\/2022\/03\/ctr-la-gi.png\" alt=\"\" width=\"750\" height=\"393\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Su_khac_biet_giua_mang_tim_kiem_va_mang_hien_thi_la_gi\"><\/span>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 m\u1ea1ng hi\u1ec3n th\u1ecb l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u1ea1n s\u1ebd th\u01b0\u1eddng th\u1ea5y d\u1eef li\u1ec7u CTR c\u1ee7a Google \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong hai t\u1eadp d\u1eef li\u1ec7u: M\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 M\u1ea1ng hi\u1ec3n th\u1ecb.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mang_tim_kiem_cua_Google\"><\/span>M\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ea1ng t\u00ecm ki\u1ebfm l\u00e0 n\u1ec1n t\u1ea3ng <a href=\"https:\/\/halink.vn\/quang-cao-google-gia-re\"><strong>qu\u1ea3ng c\u00e1o Google<\/strong><\/a> nh\u1eb1m v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean v\u0103n b\u1ea3n. B\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y \u1edf tr\u00ean v\u00e0 b\u00ean ph\u1ea3i c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mang_hien_thi_cua_Google\"><\/span>M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1eb7t kh\u00e1c,\u00a0m\u1ea1ng hi\u1ec3n th\u1ecb\u00a0t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh, nh\u01b0 bi\u1ec3u ng\u1eef.\u00a0B\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y tr\u00ean c\u00e1c trang web \u0111\u1ed1i t\u00e1c s\u1eed d\u1ee5ng m\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google \u0111\u1ec3 qu\u1ea3ng c\u00e1o.<\/p>\n<p>V\u00ec hai m\u1ea1ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau n\u00ean CTR c\u00f3 th\u1ec3 r\u1ea5t kh\u00e1c nhau khi so s\u00e1nh c\u00e1c m\u1ea1ng.\u00a0V\u00ed d\u1ee5, theo Google, CTR trung b\u00ecnh cho c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a Google tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm l\u00e0 2%.\u00a0Ng\u01b0\u1ee3c l\u1ea1i, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng hi\u1ec3n th\u1ecb th\u01b0\u1eddng c\u00f3 CTR th\u1ea5p h\u01a1n nhi\u1ec1u &#8211; kho\u1ea3ng 0,1%.\u00a0V\u00ec v\u1eady, n\u1ebfu m\u1ed9t ngh\u00ecn ng\u01b0\u1eddi xem m\u1ed9t qu\u1ea3ng c\u00e1o, s\u1ebd ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi nh\u1ea5p v\u00e0o, so v\u1edbi 20 cho m\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"CTR_bao_nhieu_la_tot_cho_Google_Ads\"><\/span>CTR bao nhi\u00eau l\u00e0 t\u1ed1t cho Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u00e2y gi\u1edd ch\u00fang ta bi\u1ebft t\u1ef7 l\u1ec7 nh\u1ea5p l\u00e0 g\u00ec, CTR l\u00e0 m\u1ed9t t\u1ef7 l\u1ec7 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n tr\u0103m.\u00a0CTR trung b\u00ecnh cho Google Ads s\u1ebd r\u01a1i v\u00e0o kho\u1ea3ng t\u1eeb 3 \u0111\u1ebfn 5% &#8211; h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec1u coi \u0111i\u1ec1u \u0111\u00f3 l\u00e0 t\u1ed1t.<\/p>\n<p>Tuy nhi\u00ean, nhi\u1ec1u c\u00f4ng ty c\u00f3 CTR trung b\u00ecnh cho Google Ads cao h\u01a1n nhi\u1ec1u.\u00a0M\u1ed9t s\u1ed1 doanh nghi\u1ec7p hi\u1ebfm hoi th\u1eadm ch\u00ed c\u00f3 CTR t\u1eeb 50% tr\u1edf l\u00ean.\u00a0\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o \u0111ang nh\u1ea5p qua trang web c\u1ee7a doanh nghi\u1ec7p.\u00a0Tuy nhi\u00ean, th\u00e0nh c\u00f4ng nh\u01b0 v\u1eady th\u01b0\u1eddng d\u00e0nh cho c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>CTR c\u1ee7a b\u1ea1n c\u00e0ng cao, c\u1ea3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd c\u00e0ng cao.\u00a0V\u00ec v\u1eady, m\u1ee9c CTR Google Ads m\u00e0 b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec.\u00a0N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm CTR c\u1ee7a m\u00ecnh, Google Ads s\u1ebd hi\u1ec3n th\u1ecb CTR trong tab T\u1eeb kh\u00f3a.<\/p>\n<p>Nh\u01b0ng CTR t\u1ed1t cho <a href=\"https:\/\/halink.vn\/quang-cao-google-gia-re\">qu\u1ea3ng c\u00e1o Google Ads<\/a> theo ng\u00e0nh l\u00e0 g\u00ec? H\u00e3y xem \u0111i\u1ec3m chu\u1ea9n c\u1ee7a ng\u00e0nh b\u00ean d\u01b0\u1edbi.<\/p>\n<p>\u0110i\u1ec3m chu\u1ea9n ng\u00e0nh c\u1ee7a Google Ads: Qu\u1ea3ng c\u00e1o \u0111i k\u00e8m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh<\/p>\n<p>Trong c\u00f9ng m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a HubSpot, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y b\u1ea3ng ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1c \u0111i\u1ec3m chu\u1ea9n m\u1edbi nh\u1ea5t c\u1ee7a ng\u00e0nh Google Ads:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Diem_chuan_cua_nganh_Quang_cao_di_kem_ket_qua_tim_kiem_cua_Google\"><\/span>\u0110i\u1ec3m chu\u1ea9n c\u1ee7a ng\u00e0nh Qu\u1ea3ng c\u00e1o \u0111i k\u00e8m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>V\u1eadn \u0111\u1ed9ng: 1,72%<\/li>\n<li>T\u1ef1 \u0111\u1ed9ng: 2,14%<\/li>\n<li>B2B: 2,55%<\/li>\n<li>D\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng: 2,40%<\/li>\n<li>H\u1eb9n h\u00f2 v\u00e0 c\u00e1 nh\u00e2n: 3,40%<\/li>\n<li>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: 1,66%<\/li>\n<li>H\u1ecdc v\u1ea5n: 2,20%<\/li>\n<li>D\u1ecbch v\u1ee5 vi\u1ec7c l\u00e0m: 2,13%<\/li>\n<li>T\u00e0i ch\u00ednh v\u00e0 B\u1ea3o hi\u1ec3m: 2,65%<\/li>\n<li>S\u1ee9c kh\u1ecfe v\u00e0 Y t\u1ebf: 1,79%<\/li>\n<li>H\u00e0ng gia\u00a0d\u1ee5ng: 1,80%<\/li>\n<li>D\u1ecbch v\u1ee5 c\u00f4ng nghi\u1ec7p: 1,40%<\/li>\n<li>Ph\u00e1p l\u00fd: 1,35%<\/li>\n<li>B\u1ea5t \u0111\u1ed9ng s\u1ea3n: 2,03%<\/li>\n<li>C\u00f4ng ngh\u1ec7: 2,38%<\/li>\n<li>Du l\u1ecbch v\u00e0 Kh\u00e1ch s\u1ea1n: 2,18%<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Diem_chuan_nganh_tren_Mang_hien_thi_cua_Google_GDN\"><\/span>\u0110i\u1ec3m chu\u1ea9n ng\u00e0nh tr\u00ean M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google (GDN)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>V\u1eadn \u0111\u1ed9ng: 0,52%<\/li>\n<li>T\u1ef1 \u0111\u1ed9ng: 0,41%<\/li>\n<li>B2B: 0,22%<\/li>\n<li>D\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng: 0,20%<\/li>\n<li>H\u1eb9n h\u00f2 v\u00e0 c\u00e1 nh\u00e2n: 0,52%<\/li>\n<li>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: 0,45%<\/li>\n<li>H\u1ecdc v\u1ea5n: 0,22%<\/li>\n<li>D\u1ecbch v\u1ee5 vi\u1ec7c l\u00e0m: 0,14%<\/li>\n<li>T\u00e0i ch\u00ednh v\u00e0 B\u1ea3o hi\u1ec3m: 0,33%<\/li>\n<li>S\u1ee9c kh\u1ecfe v\u00e0 Y t\u1ebf: 0,31%<\/li>\n<li>H\u00e0ng gia\u00a0d\u1ee5ng: 0,37%<\/li>\n<li>D\u1ecbch v\u1ee5 c\u00f4ng nghi\u1ec7p: 0,35%<\/li>\n<li>Ph\u00e1p l\u00fd: 0,45%<\/li>\n<li>B\u1ea5t \u0111\u1ed9ng s\u1ea3n: 0,24%<\/li>\n<li>C\u00f4ng ngh\u1ec7: 0,84%<\/li>\n<li>Du l\u1ecbch v\u00e0 Kh\u00e1ch s\u1ea1n: 0,47%<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tr\u00ean \u0111\u00e2y, m\u00ecnh \u0111\u00e3 tr\u00ecnh b\u00e0y c\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 CTR c\u1ee7a Google Ads c\u0169ng nh\u01b0 c\u00e1c \u0111i\u1ec3m chu\u1ea9n c\u1ee7a t\u1eebng ng\u00e0nh khi ch\u1ea1y <a href=\"https:\/\/halink.vn\/quang-cao-google-gia-re\"><strong>qu\u1ea3ng c\u00e1o Google<\/strong><\/a>. B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a minh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u1ec9 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch Google Ads l\u00e0 kh\u00f4ng \u0111\u1ee7.\u00a0\u0110\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi mua s\u1eafm v\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 nh\u1ea5p ho\u1eb7c Click Throught Rate (CTR) cho Google Ads.\u00a0\u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng trong t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm qu\u1ea3ng c\u00e1o, CTR c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e1c &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-cho-google-ads-la-gi\/\" class=\"more-link\">\u0110\u1ecdc ti\u1ebfp<span class=\"screen-reader-text\"> &#8220;T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) cho Google Ads l\u00e0 g\u00ec?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"inline_featured_image":false,"footnotes":""},"categories":[375],"tags":[272,334,335,336],"_links":{"self":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/3695"}],"collection":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/comments?post=3695"}],"version-history":[{"count":2,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/3695\/revisions"}],"predecessor-version":[{"id":3698,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/3695\/revisions\/3698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media\/3696"}],"wp:attachment":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media?parent=3695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/categories?post=3695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/tags?post=3695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}