{"id":3247,"date":"2021-06-15T10:33:17","date_gmt":"2021-06-15T03:33:17","guid":{"rendered":"https:\/\/halink.vn\/?p=3247"},"modified":"2021-06-15T10:33:50","modified_gmt":"2021-06-15T03:33:50","slug":"loi-ich-cua-theo-doi-email-marketing","status":"publish","type":"post","link":"https:\/\/halink.vn\/loi-ich-cua-theo-doi-email-marketing\/","title":{"rendered":"L\u1ee3i \u00edch c\u1ee7a theo d\u00f5i email marketing"},"content":{"rendered":"<p>Email marketing \u2013 ti\u1ebfp th\u1ecb qua email l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing v\u1eabn lu\u00f4n ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7u qu\u1ea3 cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i. Vi\u1ec7c g\u1edfi mail ti\u1ebfp th\u1ecb cho kh\u00e1ch h\u00e0ng c\u0169 c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd gi\u00fap \u00edch trong vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, \u0111\u1ec3 c\u00e1c chi\u1ebfn d\u1ecbch email marketing th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed, b\u1ea1n c\u1ea7n <a href=\"https:\/\/halink.vn\/loi-ich-cua-theo-doi-email-marketing\/\"><strong>theo d\u00f5i email marketing<\/strong><\/a> \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1edfi \u0111i.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/halink.vn\/loi-ich-cua-theo-doi-email-marketing\/#Theo_doi_email_marketing_la_gi\" title=\"Theo d\u00f5i email marketing l\u00e0 g\u00ec?\">Theo d\u00f5i email marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/halink.vn\/loi-ich-cua-theo-doi-email-marketing\/#Theo_doi_email_hoat_dong_nhu_the_nao\" title=\"Theo d\u00f5i email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?\">Theo d\u00f5i email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/halink.vn\/loi-ich-cua-theo-doi-email-marketing\/#Loi_ich_cua_theo_doi_email_marketing\" title=\"L\u1ee3i \u00edch c\u1ee7a theo d\u00f5i email marketing\">L\u1ee3i \u00edch c\u1ee7a theo d\u00f5i email marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/halink.vn\/loi-ich-cua-theo-doi-email-marketing\/#1_Theo_doi_email_giup_bot_gay_phien_toai_cho_nguoi_nhan\" title=\"1. Theo d\u00f5i email gi\u00fap b\u1edbt g\u00e2y phi\u1ec1n to\u00e1i cho ng\u01b0\u1eddi nh\u1eadn\">1. Theo d\u00f5i email gi\u00fap b\u1edbt g\u00e2y phi\u1ec1n to\u00e1i cho ng\u01b0\u1eddi nh\u1eadn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/halink.vn\/loi-ich-cua-theo-doi-email-marketing\/#2_Theo_doi_email_cung_cap_ngu_canh\" title=\"2. Theo d\u00f5i email cung c\u1ea5p ng\u1eef c\u1ea3nh.\">2. Theo d\u00f5i email cung c\u1ea5p ng\u1eef c\u1ea3nh.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/halink.vn\/loi-ich-cua-theo-doi-email-marketing\/#3_Theo_doi_email_cung_cap_thong_tin_chi_tiet_doc_dao\" title=\"3. Theo d\u00f5i email cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft \u0111\u1ed9c \u0111\u00e1o.\">3. Theo d\u00f5i email cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft \u0111\u1ed9c \u0111\u00e1o.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Theo_doi_email_marketing_la_gi\"><\/span>Theo d\u00f5i email marketing l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Theo d\u00f5i email marketing l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin c\u00e1c email \u0111\u00e3 g\u1eedi \u0111i v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 hi\u1ec7u qu\u1ea3, m\u1eb7t h\u1ea1n ch\u1ebf c\u1ee7a email, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng,&#8230;\u00a0H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i email \u0111\u1ec1u n\u1eafm b\u1eaft d\u1eef li\u1ec7u v\u1ec1 t\u1ef7 l\u1ec7 m\u1edf email, th\u1eddi gian v\u00e0 v\u1ecb tr\u00ed, c\u0169ng nh\u01b0 s\u1ed1 l\u1ea7n nh\u1ea5p qua c\u00e1c li\u00ean k\u1ebft v\u00e0 t\u1ec7p \u0111\u00ednh k\u00e8m c\u00f3 trong email. Ngh\u0129a l\u00e0 v\u1edbi m\u1ed9t email \u0111\u01b0\u1ee3c g\u1edfi \u0111i, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng h\u1ecd l\u00e0m g\u00ec v\u1edbi email c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng email ho\u1eb7c t\u1eadp trung v\u00e0o \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eadn mail h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3248\" src=\"https:\/\/halink.vn\/wp-content\/uploads\/2021\/06\/Fotolia_117423484_Subscription_Monthly_M-700x408-1.jpg\" alt=\"\" width=\"700\" height=\"408\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theo_doi_email_hoat_dong_nhu_the_nao\"><\/span>Theo d\u00f5i email ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Theo d\u00f5i email th\u00f4ng b\u00e1o cho b\u1ea1n khi b\u1ea5t k\u1ef3 email n\u00e0o b\u1ea1n g\u1eedi \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf ho\u1eb7c nh\u1ea5p v\u00e0o.\u00a0Ph\u1ea7n m\u1ec1m theo d\u00f5i email \u0111\u1eb7t m\u1ed9t pixel h\u00ecnh \u1ea3nh v\u00f4 h\u00ecnh trong email c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ng\u00e0y v\u00e0 gi\u1edd ch\u00ednh x\u00e1c m\u00e0 ng\u01b0\u1eddi nh\u1eadn \u0111\u00e3 m\u1edf email.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Loi_ich_cua_theo_doi_email_marketing\"><\/span>L\u1ee3i \u00edch c\u1ee7a theo d\u00f5i email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Theo_doi_email_giup_bot_gay_phien_toai_cho_nguoi_nhan\"><\/span>1. Theo d\u00f5i email gi\u00fap b\u1edbt g\u00e2y phi\u1ec1n to\u00e1i cho ng\u01b0\u1eddi nh\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kh\u00f4ng ai mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u email ti\u1ebfp theo khi h\u1ecd th\u1eadm ch\u00ed c\u00f2n ch\u01b0a m\u1edf email \u0111\u1ea7u ti\u00ean. Theo d\u00f5i <a href=\"https:\/\/halink.vn\/email-doanh-nghiep\"><strong>email doanh nghi\u1ec7p<\/strong><\/a> cho ph\u00e9p b\u1ea1n xem li\u1ec7u email \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 th\u00fa v\u1ecb \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn m\u1edf hay kh\u00f4ng. N\u1ebfu h\u1ecd ch\u01b0a m\u1edf l\u1ea7n \u0111\u1ea7u ti\u00ean, h\u1ecd kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng m\u1edf c\u00e1c email ti\u1ebfp theo trong t\u01b0\u01a1ng lai, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 v\u00e0 n\u00ean d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, n\u1ebfu kh\u00f4ng ng\u01b0\u1eddi nh\u1eadn s\u1ebd c\u00f3 c\u00e1i nh\u00ecn kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 b\u1ea1n. B\u1eb1ng c\u00e1ch ng\u0103n ch\u1eb7n c\u00e1c email ti\u1ebfp theo kh\u00f4ng c\u1ea7n thi\u1ebft, theo d\u00f5i email ti\u1ebft ki\u1ec7m th\u1eddi gian cho c\u1ea3 ng\u01b0\u1eddi \u00a0b\u00e1n h\u00e0ng v\u00e0 ng\u01b0\u1eddi nh\u1eadn email.<\/p>\n<p>T\u01b0\u01a1ng t\u1ef1, n\u1ebfu b\u1ea1n nh\u1eadn th\u1ea5y m\u1ed9t kh\u00e1ch h\u00e0ng \u0111ang nh\u1ea5p v\u00e0o c\u00e1c li\u00ean k\u1ebft b\u1ea1n \u0111\u00e3 g\u1eedi v\u00e0 xem n\u1ed9i dung m\u00e0 b\u1ea1n \u0111\u00ednh k\u00e8m, b\u1ea1n bi\u1ebft r\u1eb1ng h\u1ecd \u0111ang quan t\u00e2m t\u1edbi b\u1ea1n.\u00a0Li\u00ean h\u1ec7 v\u1edbi h\u1ecd v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, khi h\u1ecd \u0111ang ngh\u0129 v\u1ec1 \u0111\u1ec1 xu\u1ea5t c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Theo_doi_email_cung_cap_ngu_canh\"><\/span>2. Theo d\u00f5i email cung c\u1ea5p ng\u1eef c\u1ea3nh.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Theo d\u00f5i email cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 c\u00e1c t\u01b0\u01a1ng t\u00e1c <a href=\"https:\/\/halink.vn\/email-doanh-nghiep\">email<\/a> c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7, m\u1ea1ng l\u01b0\u1edbi, kh\u00e1ch h\u00e0ng c\u0169 ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin chi ti\u1ebft n\u00e0y \u0111\u1ec3 c\u1ee7ng c\u1ed1 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u0111\u00e1p \u1ee9ng m\u1ed1i quan h\u1ec7 c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd v\u1edbi b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n th\u1ea5y r\u1eb1ng m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 m\u1edf email c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n trong m\u1ed9t ng\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i h\u1ecd s\u00e1t sao h\u01a1n.<\/p>\n<p>N\u1ebfu b\u1ea1n bao g\u1ed3m c\u00e1c li\u00ean k\u1ebft ho\u1eb7c t\u1ec7p \u0111\u00ednh k\u00e8m trong email c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, b\u1ea1n c\u00f3 th\u1ec3 xem li\u1ec7u ng\u01b0\u1eddi li\u00ean h\u1ec7 c\u1ee7a m\u00ecnh \u0111\u00e3 xem ch\u00fang hay ch\u01b0a.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 g\u1eedi m\u1ed9t <em>email doanh nghi\u1ec7p<\/em> ti\u1ebfp theo, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh xem ng\u01b0\u1eddi nh\u1eadn c\u00f3 \u0111ang xem l\u1ea1i nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 g\u1eedi hay kh\u00f4ng.<\/p>\n<p><em>&gt;&gt; D\u1ecbch v\u1ee5 <a href=\"https:\/\/halink.vn\/email-doanh-nghiep\">email theo t\u00ean mi\u1ec1n<\/a>.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Theo_doi_email_cung_cap_thong_tin_chi_tiet_doc_dao\"><\/span>3. Theo d\u00f5i email cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft \u0111\u1ed9c \u0111\u00e1o.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vi\u1ec7c vi\u1ebft email thu h\u00fat, ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c r\u1ea5t kh\u00f3 kh\u0103n v\u00e0 d\u1ec5 g\u00e2y b\u1ef1c b\u1ed9i.\u00a0B\u1eb1ng vi\u1ec7c theo d\u00f5i email, b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi li\u00ean h\u1ec7 v\u1edbi email c\u1ee7a b\u1ea1n.\u00a0B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem l\u1ecbch s\u1eed ngh\u1ec1 nghi\u1ec7p c\u1ee7a h\u1ecd, th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00f4ng ty c\u1ee7a h\u1ecd, ngu\u1ed3n d\u1eef tr\u00ean internet c\u1ee7a h\u1ecd v\u00e0 c\u00e1c h\u1ed3 s\u01a1 x\u00e3 h\u1ed9i kh\u00e1c, l\u1ecbch s\u1eed email c\u1ee7a b\u1ea1n v\u1edbi h\u1ecd v\u00e0 b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o kh\u00e1c m\u00e0 h\u1ecd ch\u1ecdn chia s\u1ebb v\u1edbi b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing \u2013 ti\u1ebfp th\u1ecb qua email l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing v\u1eabn lu\u00f4n ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7u qu\u1ea3 cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i. Vi\u1ec7c g\u1edfi mail ti\u1ebfp th\u1ecb cho kh\u00e1ch h\u00e0ng c\u0169 c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd gi\u00fap \u00edch trong vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, \u0111\u1ec3 c\u00e1c chi\u1ebfn d\u1ecbch email &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/halink.vn\/loi-ich-cua-theo-doi-email-marketing\/\" class=\"more-link\">\u0110\u1ecdc ti\u1ebfp<span class=\"screen-reader-text\"> &#8220;L\u1ee3i \u00edch c\u1ee7a theo d\u00f5i email marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[375],"tags":[205,241,305],"_links":{"self":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/3247"}],"collection":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/comments?post=3247"}],"version-history":[{"count":2,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/3247\/revisions"}],"predecessor-version":[{"id":3250,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/3247\/revisions\/3250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media\/3248"}],"wp:attachment":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media?parent=3247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/categories?post=3247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/tags?post=3247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}