{"id":2900,"date":"2020-12-04T20:30:16","date_gmt":"2020-12-04T13:30:16","guid":{"rendered":"https:\/\/halink.vn\/?p=2900"},"modified":"2023-07-13T21:27:26","modified_gmt":"2023-07-13T14:27:26","slug":"ty-le-nhap-chuot-ctr-tot-cho-google-ads-la-gi","status":"publish","type":"post","link":"https:\/\/halink.vn\/ty-le-nhap-chuot-ctr-tot-cho-google-ads-la-gi\/","title":{"rendered":"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) t\u1ed1t cho Google Ads l\u00e0 g\u00ec?"},"content":{"rendered":"

T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/strong><\/a> ho\u1eb7c CTR \u2013 Click Through Rate, c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.\u00a0Trong h\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng PPC, bao g\u1ed3m Google Ads (tr\u01b0\u1edbc \u0111\u00e2y g\u1ecdi l\u00e0 Google AdWords), CTR c\u1ee7a b\u1ea1n gi\u00fap x\u00e1c \u0111\u1ecbnh c\u1ea3 x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t c\u1ee7a b\u1ea1n.\u00a0CTR c\u1ee7a b\u1ea1n trong Google Ads c\u00e0ng cao, x\u1ebfp h\u1ea1ng c\u1ee7a b\u1ea1n c\u00e0ng t\u1ed1t v\u00e0 chi ph\u00ed c\u1ee7a b\u1ea1n c\u00e0ng th\u1ea5p .<\/p>\n

T\u1ef7 l\u1ec7 nh\u1ea5p l\u00e0 ph\u1ea7n tr\u0103m t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t xem qu\u1ea3ng c\u00e1o d\u1eabn \u0111\u1ebfn nh\u1ea5p chu\u1ed9t v\u00e0 n\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh trong c\u00f4ng th\u1ee9c \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google.\u00a0Google s\u1eed d\u1ee5ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u1ea3 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o v\u00e0 gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n.<\/p>\n

\"T\u1ef7<\/p>\n

V\u1eady, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t t\u1ed1t l\u00e0 bao nhi\u00eau?<\/h2>\n

T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t t\u1ed1t cho qu\u1ea3ng c\u00e1o Google gi\u00e1 r\u1ebb<\/strong><\/a> l\u00e0 bao nhi\u00eau? N\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e0nh c\u1ee7a b\u1ea1n, lo\u1ea1i h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/p>\n

Nh\u01b0ng khi b\u1eaft \u0111\u1ea7u, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c\u00a0c\u00f4ng c\u1ee5 \u0111o \u0111i\u1ec3m chu\u1ea9n mi\u1ec5n ph\u00ed\u00a0 \u0111\u1ec3 xem li\u1ec7u t\u1ef7 l\u1ec7 nh\u1ea5p Google Ads hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n cao h\u01a1n hay th\u1ea5p h\u01a1n m\u1ee9c trung b\u00ecnh trong ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n

T\u1ef7 l\u1ec7 nh\u1ea5p qua trung b\u00ecnh trong Google Ads theo ng\u00e0nh:<\/p>\n

T\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o\u00a0l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n\u00a0c\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh.\u00a0N\u00f3 kh\u00f4ng gi\u1ed1ng nhau \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi v\u00e0\u00a0CTR trung b\u00ecnh\u00a0ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ng\u00e0nh v\u00e0 t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a ch\u00fang.<\/p>\n

Tuy nhi\u00ean, s\u1ebd r\u1ea5t h\u1eefu \u00edch n\u1ebfu c\u00f3 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc chung \u0111\u1ec3 b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google<\/em><\/a> c\u1ee7a b\u1ea1n.<\/p>\n

D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u c\u1ee7a c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o th\u00ec\u00a0CTR trung b\u00ecnh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh trong Google Ads\u00a0\u00a0l\u00e0 1,91% tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 0,35% tr\u00ean m\u1ea1ng hi\u1ec3n th\u1ecb.<\/p>\n

T\u1ea5t nhi\u00ean, m\u1ed9t ctr t\u1ed1t cho Google Ads s\u1ebd\u00a0t\u1ed1t\u00a0h\u01a1n m\u1ee9c trung b\u00ecnh, v\u00ec v\u1eady b\u1ea1n n\u00ean t\u00ecm c\u00e1ch v\u01b0\u1ee3t qua c\u00e1c \u0111i\u1ec3m chu\u1ea9n CTR n\u00e0y!\u00a0Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng t\u1ef7 l\u1ec7 nh\u1ea5p cao kh\u00f4ng ch\u1ec9 d\u1eabn \u0111\u1ebfn \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao –\u00a0ch\u00fang c\u00f2n t\u01b0\u01a1ng quan v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n\u00a0.<\/p>\n

Bi\u1ebft \u0111\u01b0\u1ee3c CTR th\u00ec ph\u1ea3i l\u00e0m g\u00ec?<\/h2>\n

Gi\u1ea3 s\u1eed b\u1ea1n b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng \u0111i\u1ec3m chu\u1ea9n n\u00e0y v\u00e0 quy\u1ebft \u0111\u1ecbnh nh\u1eafm m\u1ee5c ti\u00eau t\u1ef7 l\u1ec7 nh\u1ea5p 3% cho doanh nghi\u1ec7p b\u1ea5t \u0111\u1ed9ng s\u1ea3n c\u1ee7a m\u00ecnh.\u00a0B\u1ea1n x\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, \u0111\u1eb7t gi\u00e1 th\u1ea7u tr\u00ean nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y v\u00e0 thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y.<\/p>\n

Tr\u01b0\u1edbc ti\u00ean, sau m\u1ed9t v\u00e0i tu\u1ea7n, h\u00e3y xem x\u00e9t t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin n\u00e0y trong trang t\u1ed5ng quan c\u1ee7a t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google Ads<\/a><\/strong>. (Ho\u1eb7c, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y Google Ads Performance Grader \u0111\u1ec3 ki\u1ec3m tra t\u00ecnh tr\u1ea1ng CTR mi\u1ec5n ph\u00ed.) Xem t\u1ef7 l\u1ec7 nh\u1ea5p g\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

N\u1ebfu CTR c\u1ee7a b\u1ea1n th\u1ea5p h\u01a1n m\u1ee5c ti\u00eau, h\u00e3y xem x\u00e9t v\u0103n b\u1ea3n c\u1ee7a qu\u1ea3ng c\u00e1o.\u00a0Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3\u00a0h\u1ea5p d\u1eabn v\u00e0 c\u1ea3m x\u00fac\u00a0kh\u00f4ng?\u00a0Gi\u00e1 tr\u1ecb\u00a0c\u1ee7a b\u1ea1n\u00a0c\u00f3\u00a0r\u00f5 r\u00e0ng kh\u00f4ng?\u00a0B\u1ea1n c\u00f3 \u0111ang bao g\u1ed3m c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a m\u00ecnh kh\u00f4ng?\u00a0N\u1ebfu b\u1ea1n kh\u00f4ng l\u00e0m cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh h\u1ea5p d\u1eabn ho\u1eb7c d\u1ec5 hi\u1ec3u, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang s\u1eed d\u1ee5ng\u00a0ti\u1ec7n \u00edch m\u1edf r\u1ed9ng qu\u1ea3ng c\u00e1o.\u00a0Ch\u00fang l\u00e0m t\u0103ng k\u00edch th\u01b0\u1edbc qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p.<\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng c\u00f3 th\u1ec3 c\u00f3\u00a0t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t\u00a0qu\u00e1\u00a0cao.\u00a0N\u1ebfu CTR c\u1ee7a b\u1ea1n cao nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.\u00a0B\u1ea1n s\u1ebd tr\u1ea3 ti\u1ec1n cho nh\u1eefng nh\u1ea5p chu\u1ed9t v\u00f4 ngh\u0129a.<\/p>\n

Theo d\u00f5i t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 chuy\u1ec3n \u0111\u1ed5i sau b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.\u00a0N\u1ebfu thu nh\u1eadp c\u1ee7a b\u1ea1n l\u1edbn h\u01a1n chi ti\u00eau cho l\u1ea7n nh\u1ea5p c\u1ee7a b\u1ea1n, h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p cao h\u01a1n.\u00a0B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o, ch\u1ecdn t\u1eeb kh\u00f3a t\u1ed1t h\u01a1n v\u00e0 k\u1ebft h\u1ee3p t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch Google Ads c\u1ee7a m\u00ecnh.\u00a0Nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y s\u1ebd l\u00e0m t\u0103ng s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t ho\u1eb7c CTR \u2013 Click Through Rate, c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o.\u00a0Trong h\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng PPC, bao g\u1ed3m Google Ads (tr\u01b0\u1edbc \u0111\u00e2y g\u1ecdi l\u00e0 Google AdWords), CTR c\u1ee7a b\u1ea1n gi\u00fap x\u00e1c \u0111\u1ecbnh c\u1ea3 x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t c\u1ee7a b\u1ea1n.\u00a0CTR c\u1ee7a … <\/p>\n

\u0110\u1ecdc ti\u1ebfp “T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) t\u1ed1t cho Google Ads l\u00e0 g\u00ec?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[375],"tags":[272,334,335,336],"_links":{"self":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/2900"}],"collection":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/comments?post=2900"}],"version-history":[{"count":3,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/2900\/revisions"}],"predecessor-version":[{"id":4769,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/2900\/revisions\/4769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media\/2901"}],"wp:attachment":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media?parent=2900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/categories?post=2900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/tags?post=2900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}