{"id":2747,"date":"2020-05-06T17:25:36","date_gmt":"2020-05-06T10:25:36","guid":{"rendered":"https:\/\/halink.vn\/?p=1609"},"modified":"2020-05-06T17:25:36","modified_gmt":"2020-05-06T10:25:36","slug":"email-marketing-la-gi-va-vi-sao-doanh-nghiep-nen-su-dung-no","status":"publish","type":"post","link":"https:\/\/halink.vn\/email-marketing-la-gi-va-vi-sao-doanh-nghiep-nen-su-dung-no\/","title":{"rendered":"Email marketing l\u00e0 g\u00ec v\u00e0 v\u00ec sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng n\u00f3?"},"content":{"rendered":"

Email marketing l\u00e0 g\u00ec?<\/h2>\n

Email marketing<\/strong><\/a> hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb qua email l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng email \u0111\u1ec3 qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p hay s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\u00a0N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u00f4ng b\u00e1o v\u00e0 c\u1eadp nh\u1eadt v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 \u0111\u1ec3 khuy\u1ebfn kh\u00edch nhu c\u1ea7u mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u01a1n th\u1ebf n\u1eefa!<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ti\u1ebfp th\u1ecb qua t\u1edd r\u01a1i. Nh\u01b0ng ti\u1ebfp th\u1ecb qua email hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u v\u00ec n\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ec5 d\u00e0ng.<\/p>\n

M\u1ed9t s\u1ed1 ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng ti\u1ebfp th\u1ecb qua email \u0111\u00e3 l\u1ed7i th\u1eddi, nh\u01b0ng th\u1ef1c s\u1ef1 h\u1ecd \u0111ang sai l\u1ea7m.\u00a0Ti\u1ebfp th\u1ecb qua email \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1eeb ngay sau khi Internet ra \u0111\u1eddi.\u00a0N\u00f3 \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3 k\u1ec3 t\u1eeb \u0111\u00f3 v\u00e0 v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb v\u00f4 c\u00f9ng h\u1eefu \u00edch.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u doanh nh\u00e2n cho r\u1eb1ng ti\u1ebfp th\u1ecb qua email l\u00e0 quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.\u00a0<\/p>\n

\"Email<\/p>\n

V\u1eady email marketing d\u00f9ng \u0111\u1ec3 l\u00e0m g\u00ec?<\/h2>\n

Email marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng theo th\u1eddi gian \u0111\u1ec3 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.\u00a0\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1ec1 doanh s\u1ed1 ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i m\u1edbi m\u00e0 b\u1ea1n \u0111ang ch\u1ea1y.\u00a0M\u1ecdi ng\u01b0\u1eddi mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 ti\u1ebfp th\u1ecb qua email doanh nghi\u1ec7p<\/strong><\/a> l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 duy tr\u00ec s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

L\u1ee3i \u00edch c\u1ee7a ti\u1ebfp th\u1ecb qua email so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb kh\u00e1c l\u00e0 g\u00ec?<\/h2>\n

94% ng\u01b0\u1eddi d\u00f9ng Internet s\u1eed d\u1ee5ng email.\u00a0Do \u0111\u00f3, ti\u1ebfp th\u1ecb qua email cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng Internet ngay c\u1ea3 khi h\u1ecd kh\u00f4ng \u1edf tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0H\u01a1n n\u1eefa, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t cho th\u1ea5y 75% ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn n\u00f3i r\u1eb1ng ti\u1ebfp th\u1ecb qua email th\u1ef1c s\u1ef1 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \u01b0a th\u00edch c\u1ee7a h\u1ecd!<\/p>\n

N\u1ebfu b\u1ea1n ch\u01b0a s\u1eed d\u1ee5ng email marketing<\/strong><\/a>, \u0111\u00f3 ch\u1eafc ch\u1eafn l\u00e0 \u0111i\u1ec1u b\u1ea1n n\u00ean c\u00e2n nh\u1eafc \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n

M\u1ed9t l\u1ee3i \u00edch kh\u00e1c c\u1ee7a ti\u1ebfp th\u1ecb qua email l\u00e0 vi\u1ec7c theo d\u00f5i ROI c\u1ee7a b\u1ea1n c\u1ef1c k\u1ef3 d\u1ec5 d\u00e0ng.\u00a0M\u1ecdi th\u1ee9 \u0111\u1ec1u c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m email marketing \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ai \u0111ang m\u1edf email c\u1ee7a m\u00ecnh, ai \u0111ang nh\u1ea5p v\u00e0o trang web c\u1ee7a b\u1ea1n th\u00f4ng qua email c\u1ee7a b\u1ea1n v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n

Ngo\u00e0i ra, ROI th\u01b0\u1eddng r\u1ea5t cao v\u00ec b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00fd t\u01b0\u1edfng v\u00ec b\u1ea1n ch\u1ec9 g\u1eedi email cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 cho ph\u00e9p b\u1ea1n th\u00f4ng qua vi\u1ec7c cung c\u1ea5p cho b\u1ea1n \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd.\u00a0\u0110i\u1ec1u n\u00e0y l\u00e0m cho ti\u1ebfp th\u1ecb qua email tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb r\u1ebb nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

\"L\u1ee3i<\/p>\n

M\u1eb7c d\u00f9 ti\u1ebfp th\u1ecb qua email c\u00f4ng ty<\/strong><\/a> th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c nh\u01b0\u00a0qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\u00a0v\u00e0 th\u1eadm ch\u00ed l\u00e0\u00a0qu\u1ea3ng c\u00e1o\u00a0tr\u00ean TV v\u00e0 \u0111\u00e0i ph\u00e1t thanh, nh\u01b0ng n\u00f3 c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf ri\u00eang.<\/p>\n

V\u00ed d\u1ee5: gi\u1ea3 s\u1eed b\u1ea1n c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 b\u1ea1n \u0111ang b\u00e1n h\u00e0ng.\u00a0Khi b\u1ea1n \u0111\u0103ng b\u00e0i v\u1ec1 vi\u1ec7c b\u00e1n h\u00e0ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n s\u1ebd nh\u00ecn th\u1ea5y n\u00f3.\u00a0Ch\u1ec9 c\u00f3 kho\u1ea3ng 1% ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n th\u01b0\u1eddng s\u1ebd th\u1ea5y m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean Facebook tr\u1eeb khi b\u1ea1n \u0111\u00e3 qu\u1ea3ng c\u00e1o b\u1eb1ng r\u1ea5t nhi\u1ec1u ti\u1ec1n.\u00a0N\u1ebfu b\u1ea1n g\u1eedi email v\u1ec1 vi\u1ec7c b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh, n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1ecdi th\u00e0nh vi\u00ean trong danh s\u00e1ch email c\u1ee7a b\u1ea1n.<\/p>\n

M\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn gi\u1eefa ti\u1ebfp th\u1ecb qua email v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c l\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mu\u1ed1n xem qu\u1ea3ng c\u00e1o email c\u1ee7a b\u1ea1n!\u00a0B\u1ea5t c\u1ee9 ai trong danh s\u00e1ch email c\u1ee7a b\u1ea1n \u0111\u00e3 t\u1eebng cung c\u1ea5p cho b\u1ea1n \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd v\u00ec h\u1ecd mu\u1ed1n bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00e1 kh\u00e1c bi\u1ec7t v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, TV, t\u1ea1p ch\u00ed v\u00e0 radio.\u00a0M\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 b\u1eaft g\u1eb7p qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean Facebook ho\u1eb7c trong khi xem tin t\u1ee9c bu\u1ed5i s\u00e1ng kh\u00f4ng c\u00f3 nhu c\u1ea7u t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00ec v\u1eady h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ecf qua tin nh\u1eafn c\u1ee7a b\u1ea1n ho\u1eb7c th\u1eadm ch\u00ed c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n b\u1edfi n\u00f3.<\/p>\n

N\u1ebfu m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c ti\u1ebfp cung c\u1ea5p cho b\u1ea1n \u0111\u1ecba ch\u1ec9 email<\/strong><\/a> c\u1ee7a h\u1ecd, \u0111\u00f3 l\u00e0 v\u00ec h\u1ecd \u0111\u1eb7c bi\u1ec7t mu\u1ed1n ch\u1ecdn tham gia ti\u1ebfp th\u1ecb qua email c\u1ee7a b\u1ea1n.\u00a0H\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecb c\u00e1m d\u1ed7 v\u1edbi m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c m\u1ed9t s\u1ed1 khuy\u1ebfn m\u00e3i kh\u00e1c, nh\u01b0ng n\u00f3 v\u1eabn l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ed3ng \u00fd h\u01a1n nhi\u1ec1u.\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a nh\u1eefng g\u00ec l\u00e0m cho ti\u1ebfp th\u1ecb qua email tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 r\u1ea5t th\u00e0nh c\u00f4ng!<\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing l\u00e0 g\u00ec? Email marketing hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb qua email l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng email \u0111\u1ec3 qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p hay s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\u00a0N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u00f4ng b\u00e1o v\u00e0 c\u1eadp nh\u1eadt v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, cung c\u1ea5p … <\/p>\n

\u0110\u1ecdc ti\u1ebfp “Email marketing l\u00e0 g\u00ec v\u00e0 v\u00ec sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng n\u00f3?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[375],"tags":[291,326,205,351,305],"_links":{"self":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/2747"}],"collection":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/comments?post=2747"}],"version-history":[{"count":0,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/2747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media\/1611"}],"wp:attachment":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media?parent=2747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/categories?post=2747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/tags?post=2747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}