{"id":2733,"date":"2019-11-29T21:43:14","date_gmt":"2019-11-29T14:43:14","guid":{"rendered":"https:\/\/halink.vn\/?p=1345"},"modified":"2019-11-29T21:43:14","modified_gmt":"2019-11-29T14:43:14","slug":"meta-description-la-gi-viet-meta-description-sao-cho-chuan-seo","status":"publish","type":"post","link":"https:\/\/halink.vn\/meta-description-la-gi-viet-meta-description-sao-cho-chuan-seo\/","title":{"rendered":"Meta description l\u00e0 g\u00ec? Vi\u1ebft meta description sao cho chu\u1ea9n SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/halink.vn\/meta-description-la-gi-viet-meta-description-sao-cho-chuan-seo\/#Meta_description_la_gi\" title=\"Meta description l\u00e0 g\u00ec?\">Meta description l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/halink.vn\/meta-description-la-gi-viet-meta-description-sao-cho-chuan-seo\/#The_mo_ta_nen_dai_bao_nhieu_ky_tu\" title=\"Th\u1ebb m\u00f4 t\u1ea3 n\u00ean d\u00e0i bao nhi\u00eau k\u00fd t\u1ef1?\">Th\u1ebb m\u00f4 t\u1ea3 n\u00ean d\u00e0i bao nhi\u00eau k\u00fd t\u1ef1?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/halink.vn\/meta-description-la-gi-viet-meta-description-sao-cho-chuan-seo\/#Co_nhat_thiet_phai_dung_meta_description_hay_khong\" title=\"C\u00f3 nh\u1ea5t thi\u1ebft ph\u1ea3i d\u00f9ng meta description hay kh\u00f4ng?\">C\u00f3 nh\u1ea5t thi\u1ebft ph\u1ea3i d\u00f9ng meta description hay kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/halink.vn\/meta-description-la-gi-viet-meta-description-sao-cho-chuan-seo\/#Viet_meta_description_sao_cho_chat_luong_va_chuan_SEO\" title=\"Vi\u1ebft meta description sao cho ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chu\u1ea9n SEO?\">Vi\u1ebft meta description sao cho ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chu\u1ea9n SEO?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Meta_description_la_gi\"><\/span>Meta description l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/halink.vn\/meta-description-la-gi-viet-meta-description-sao-cho-chuan-seo\">Meta description<\/a> &#8211; th\u1ebb m\u00f4 t\u1ea3, l\u00e0 m\u1ed9t \u0111o\u1ea1n m\u00f4 t\u1ea3 ng\u1eafn, c\u00f3 ch\u1ee9c n\u0103ng t\u00f3m l\u01b0\u1ee3c to\u00e0n b\u1ed9 n\u1ed9i dung c\u1ee7a m\u1ed9t trang web n\u00e0o \u0111\u00f3, c\u00f3 th\u1ec3 l\u00e0 trang s\u1ea3n ph\u1ea9m, hay b\u00e0i vi\u1ebft,&#8230;<\/p>\n<p>Meta description c\u00f3 \u0111\u1ed9 d\u00e0i t\u1ed1i \u0111a 155 k\u00fd t\u1ef1. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd hi\u1ec3n th\u1ecb meta description trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, khi t\u1eeb kho\u00e1 ho\u1eb7c c\u1ee5m t\u1eeb kho\u00e1 c\u00f3 trong meta description c\u1ee7a trang web. V\u00ec v\u1eady, s\u1eed d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u meta description r\u1ea5t c\u00f3 l\u1ee3i cho SEO, \u0111\u1ed3ng th\u1eddi l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng nh\u1ea5p chu\u1ed9t v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<figure id=\"attachment_1347\" aria-describedby=\"caption-attachment-1347\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/halink.vn\/wp-content\/uploads\/2019\/11\/meta-description-1.jpg\" alt=\"Meta description\" width=\"1000\" height=\"202\" class=\"size-full wp-image-1347\" \/><figcaption id=\"caption-attachment-1347\" class=\"wp-caption-text\"><em>T\u1eeb kho\u00e1 t\u00ecm ki\u1ebfm &#8220;thi\u1ebft k\u1ebf web gi\u00e1 r\u1ebb n\u1eb1m trong meta description<\/em><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"The_mo_ta_nen_dai_bao_nhieu_ky_tu\"><\/span>Th\u1ebb m\u00f4 t\u1ea3 n\u00ean d\u00e0i bao nhi\u00eau k\u00fd t\u1ef1?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Tu\u1ef3 v\u00e0o m\u1ed7i c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u00e0 \u0111\u1ed9 d\u00e0i th\u1ebb Meta Description \u0111\u01b0\u1ee3c quy \u01b0\u1edbc kh\u00e1c nhau. Ch\u1eb3ng h\u1ea1n:<\/span><\/p>\n<ul>\n<li><span><strong>Google<\/strong>: Trung b\u00ecnh l\u00e0 158 k\u00ed t\u1ef1, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi \u0111\u1ed9 r\u1ed9ng c\u1ee7a m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb l\u00e0 920 pixels.<\/span><\/li>\n<li><span><strong>Yahoo<\/strong>: Trung b\u00ecnh 168 k\u00ed t\u1ef1, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi \u0111\u1ed9 r\u1ed9ng c\u1ee7a m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb l\u00e0 980 pixels.<\/span><\/li>\n<li><span><strong>Bing<\/strong>: Trung b\u00ecnh 168 k\u00ed t\u1ef1, t<\/span><span>\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi \u0111\u1ed9 r\u1ed9ng c\u1ee7a m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb l\u00e0 980 pixels.<\/span><\/li>\n<\/ul>\n<p><span>Tuy nhi\u00ean tr\u00ean giao di\u1ec7n c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1ea1i hi\u1ec3n th\u1ecb s\u1ed1 l\u01b0\u1ee3ng k\u00ed t\u1ef1 t\u1ed1i \u0111a nh\u01b0 nhau l\u00e0 120 k\u00ed t\u1ef1, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi \u0111\u1ed9 r\u1ed9ng c\u1ee7a m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb l\u00e0 680 pixels.<\/span><\/p>\n<p>Do \u0111\u00f3, th\u1ebb m\u00f4 t\u1ea3 c\u1ee7a m\u1ed7i trang n\u1ed9i dung n\u00ean c\u00f3 \u0111\u1ed9 d\u00e0i l\u00e0 120 k\u00fd t\u1ef1, \u0111\u1ec3 n\u00f3 c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7 tr\u00ean c\u1ea3 m\u00e0n h\u00ecnh m\u00e1y t\u00ednh c\u0169ng nh\u01b0 tr\u00ean m\u00e0n h\u00ecnh smartphone.\u00a0<\/p>\n<p><span>Kh\u00f4ng!. <a href=\"https:\/\/halink.vn\/meta-description-la-gi-viet-meta-description-sao-cho-chuan-seo\">Meta Description<\/a> kh\u00f4ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i th\u1ee9 h\u1ea1ng c\u1ee7a website. Tuy nhi\u00ean m\u1ed9t c\u00e1ch gi\u00e1n ti\u1ebfp, n\u00f3 s\u1ebd khi\u1ebfn cho th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. Xin h\u00e3y \u0111\u1ecdc ti\u1ebfp ph\u1ea7n d\u01b0\u1edbi \u0111\u1ec3 r\u00f5 nguy\u00ean nh\u00e2n.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/halink.vn\/wp-content\/uploads\/2019\/11\/the-importance-of-seo-meta-descriptions.png\" alt=\"Meta description l\u00e0 g\u00ec?\" width=\"648\" height=\"330\" class=\"aligncenter size-full wp-image-1348\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Co_nhat_thiet_phai_dung_meta_description_hay_khong\"><\/span>C\u00f3 nh\u1ea5t thi\u1ebft ph\u1ea3i d\u00f9ng meta description hay kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00f3. Tr\u00ean l\u00fd thuy\u1ebft, m<span>eta description kh\u00f4ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i th\u1ee9 h\u1ea1ng c\u1ee7a website tr\u00ean c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm. Tuy nhi\u00ean, theo m\u1ed9t m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng n\u00e0o \u0111\u00f3, n\u00f3 s\u1ebd gi\u00e1n ti\u1ebfp khi\u1ebfn cho th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. B\u1eb1ng vi\u1ec7c l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o li\u00ean k\u1ebft c\u00f3 description hay v\u00e0 thu h\u00fat, description s\u1ebd gi\u00e1n ti\u1ebfp gi\u00fap n\u00e2ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Viet_meta_description_sao_cho_chat_luong_va_chuan_SEO\"><\/span>Vi\u1ebft meta description sao cho ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chu\u1ea9n SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 <em><strong>meta description<\/strong><\/em> ph\u00e1t huy \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i vi\u1ebft n\u00f3 sao cho chu\u1ea9n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd khi vi\u1ebft meta description:<\/p>\n<ul>\n<li>Vi\u1ebft \u0111\u1ee7 \u0111\u1ed9 d\u00e0i m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm cho ph\u00e9p. Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd gi\u1edbi h\u1ea1n k\u00fd t\u1ef1 hi\u1ec3n th\u1ecb c\u1ee7a th\u1ebb m\u00f4 t\u1ea3. Do \u0111\u00f3, b\u1ea1n n\u00ean vi\u1ebft v\u1eeba \u0111\u1ee7 k\u00fd t\u1ef1 cho ph\u00e9p, t\u1ed1t nh\u1ea5t l\u00e0 120 k\u00fd t\u1ef1, \u0111\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7 n\u1ed9i dung c\u1ee7a th\u1ebb m\u00f4 t\u1ea3.<\/li>\n<li>Th\u1ebb m\u00f4 t\u1ea3 ch\u1ee9a t\u1eeb kho\u00e1 m\u00e0 b\u1ea1n mu\u1ed1n SEO. Khi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3, t\u1eeb kho\u00e1 c\u00f3 trong th\u1ebb m\u00f4 t\u1ea3 s\u1ebd xu\u1ea5t hi\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c in \u0111\u1eadm, g\u00e2y s\u1ef1 ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 k\u00edch th\u00edch h\u1ecd b\u1ea5m v\u00e0o k\u1ebft qu\u1ea3.<\/li>\n<li>N\u1ed9i dung t\u00f3m g\u1ecdn \u00fd ch\u00ednh c\u1ee7a n\u1ed9i dung trang web. Th\u1ebb m\u00f4 ta nh\u01b0 l\u00e0 ph\u1ea7n r\u00fat g\u1ecdn \u00fd ch\u00ednh c\u1ee7a b\u00e0i vi\u1ebft, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng b\u1ea5m v\u00e0o k\u1ebft qu\u1ea3. V\u00ec th\u1ebf ph\u1ea3i vi\u1ebft m\u00f4 t\u1ea3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung, t\u00f3m g\u1ecdn nh\u1eefng \u00fd ch\u00ednh v\u00e0 ph\u1ea3i vi\u1ebft th\u1eadt hay, thu h\u00fat.<\/li>\n<li><span>T\u1eadn d\u1ee5ng \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng nh\u1ea5p chu\u1ed9t. Th\u1eadt tuy\u1ec7t v\u1eddi n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 th\u00eam nh\u1eefng l\u1eddi m\u1eddi th\u00f4ng qua ng\u00f4n t\u1eeb nh\u01b0: \u201cXem th\u00eam, Nh\u1eadn ngay, Gi\u00e1 t\u1ed1t trong ng\u00e0y, D\u00f9ng th\u1eed mi\u1ec5n ph\u00ed,\u2026\u201d v\u00e0o \u0111o\u1ea1n m\u00f4 t\u1ea3.<\/span><\/li>\n<li>Tr\u00e1nh tr\u00f9ng l\u1eb7p n\u1ed9i dung description. Website c\u1ee7a b\u1ea1n c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft, v\u00e0 v\u1edbi m\u1ed7i description tr\u00ean m\u1ed7i b\u00e0i vi\u1ebft th\u00ec n\u00ean kh\u00e1c nhau ho\u00e0n to\u00e0n, tr\u00e1nh b\u1ecb tr\u00f9ng l\u1eb7p n\u1ed9i dung.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Meta description l\u00e0 g\u00ec? Meta description &#8211; th\u1ebb m\u00f4 t\u1ea3, l\u00e0 m\u1ed9t \u0111o\u1ea1n m\u00f4 t\u1ea3 ng\u1eafn, c\u00f3 ch\u1ee9c n\u0103ng t\u00f3m l\u01b0\u1ee3c to\u00e0n b\u1ed9 n\u1ed9i dung c\u1ee7a m\u1ed9t trang web n\u00e0o \u0111\u00f3, c\u00f3 th\u1ec3 l\u00e0 trang s\u1ea3n ph\u1ea9m, hay b\u00e0i vi\u1ebft,&#8230; Meta description c\u00f3 \u0111\u1ed9 d\u00e0i t\u1ed1i \u0111a 155 k\u00fd t\u1ef1. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/halink.vn\/meta-description-la-gi-viet-meta-description-sao-cho-chuan-seo\/\" class=\"more-link\">\u0110\u1ecdc ti\u1ebfp<span class=\"screen-reader-text\"> &#8220;Meta description l\u00e0 g\u00ec? Vi\u1ebft meta description sao cho chu\u1ea9n SEO?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[375],"tags":[338],"_links":{"self":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/2733"}],"collection":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/comments?post=2733"}],"version-history":[{"count":0,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/2733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media\/1348"}],"wp:attachment":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media?parent=2733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/categories?post=2733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/tags?post=2733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}