{"id":2709,"date":"2019-02-09T10:05:22","date_gmt":"2019-02-09T03:05:22","guid":{"rendered":"https:\/\/halink.vn\/?p=953"},"modified":"2019-02-09T10:05:22","modified_gmt":"2019-02-09T03:05:22","slug":"5-sai-lam-thuong-gap-khi-chay-quang-cao-google-ads","status":"publish","type":"post","link":"https:\/\/halink.vn\/5-sai-lam-thuong-gap-khi-chay-quang-cao-google-ads\/","title":{"rendered":"5 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads"},"content":{"rendered":"<p><a href=\"https:\/\/halink.vn\/quang-cao-google-gia-re\"><strong><em>Qu\u1ea3ng c\u00e1o Google gi\u00e1 r\u1ebb<\/em><\/strong><\/a><span>\u00a0<\/span>l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n ng\u00e0y c\u00e0ng l\u1edbn h\u01a1n n\u1eefa. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n qu\u1ea3n l\u00fd k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 thi\u1ebfu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ef1 l\u00e3ng ph\u00ed ti\u1ec1n v\u00f4 \u00edch.<\/p>\n<p>Ch\u00ednh v\u00ec v\u1eady, trong b\u00e0i \u0111\u0103ng n\u00e0y<span>\u00a0<\/span><strong>Halink<\/strong><span>\u00a0<\/span>s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n 5 sai l\u1ea7m kinh \u0111i\u1ec3n g\u00e2y ra nh\u1eefng n\u1ed7i phi\u1ec1n to\u00e1i cho n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o Google c\u1ee7a b\u1ea1n. V\u00e0 c\u0169ng h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 cho b\u1ea1n t\u1eebng b\u01b0\u1edbc thay \u0111\u1ed5i c\u1ee5c di\u1ec7n &#8211; m\u1edf kh\u00f3a ti\u1ec1m n\u0103ng Adwords v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed1i \u0111a ROI.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/qu%E1%BA%A3ng%20c%C3%A1o%20Google%20adwords.png\" width=\"443\" height=\"292\" alt=\"qu\u1ea3ng c\u00e1o Google adwords\" class=\"aligncenter\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c L\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/halink.vn\/5-sai-lam-thuong-gap-khi-chay-quang-cao-google-ads\/#1_Chay_quang_cao_khi_san_pham_cua_ban_chay_hang\" title=\"1. Ch\u1ea1y qu\u1ea3ng c\u00e1o khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u00e1y h\u00e0ng\">1. Ch\u1ea1y qu\u1ea3ng c\u00e1o khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u00e1y h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/halink.vn\/5-sai-lam-thuong-gap-khi-chay-quang-cao-google-ads\/#2_Khong_xay_dung_tai_khoan_chi_tiet_voi_quang_cao_cho_moi_san_pham\" title=\"2. Kh\u00f4ng x\u00e2y d\u1ef1ng t\u00e0i kho\u1ea3n chi ti\u1ebft v\u1edbi qu\u1ea3ng c\u00e1o cho m\u1ed7i s\u1ea3n ph\u1ea9m\">2. Kh\u00f4ng x\u00e2y d\u1ef1ng t\u00e0i kho\u1ea3n chi ti\u1ebft v\u1edbi qu\u1ea3ng c\u00e1o cho m\u1ed7i s\u1ea3n ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/halink.vn\/5-sai-lam-thuong-gap-khi-chay-quang-cao-google-ads\/#3_Khong_them_bang_chung_xa_hoi_hoac_kem_thong_tin_tren_quang_cao\" title=\"3. Kh\u00f4ng th\u00eam b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i ho\u1eb7c k\u00e9m th\u00f4ng tin tr\u00ean qu\u1ea3ng c\u00e1o\u00a0\">3. Kh\u00f4ng th\u00eam b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i ho\u1eb7c k\u00e9m th\u00f4ng tin tr\u00ean qu\u1ea3ng c\u00e1o\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/halink.vn\/5-sai-lam-thuong-gap-khi-chay-quang-cao-google-ads\/#4_Khong_tinh_su_phan_loai_mo_hinh_thuoc_tinh_va_phan_loai_gia_quang_cao_tu_khoa\" title=\"4. Kh\u00f4ng t\u00ednh s\u1ef1 ph\u00e2n lo\u1ea1i m\u00f4 h\u00ecnh thu\u1ed9c t\u00ednh v\u00e0 ph\u00e2n lo\u1ea1i gi\u00e1 qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a\u00a0\">4. Kh\u00f4ng t\u00ednh s\u1ef1 ph\u00e2n lo\u1ea1i m\u00f4 h\u00ecnh thu\u1ed9c t\u00ednh v\u00e0 ph\u00e2n lo\u1ea1i gi\u00e1 qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/halink.vn\/5-sai-lam-thuong-gap-khi-chay-quang-cao-google-ads\/#_5_Khong_biet_gia_tri_lau_dai_cua_khach_hang\" title=\"\u00a05. Kh\u00f4ng bi\u1ebft gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0\">\u00a05. Kh\u00f4ng bi\u1ebft gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Chay_quang_cao_khi_san_pham_cua_ban_chay_hang\"><\/span><strong>1. Ch\u1ea1y qu\u1ea3ng c\u00e1o khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u00e1y h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 s\u1eb5n l\u00e0 c\u00e1ch ch\u1eafc ch\u1eafn \u0111\u1ec3 ghi l\u1ea1i s\u1ed1 \u00e2m cho ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n c\u00f3 h\u00e0ng t\u1ed3n kho v\u1edbi h\u00e0ng ng\u00e0n s\u1ea3n ph\u1ea9m th\u00ec qu\u1ea3 th\u1eadt r\u1ea5t kh\u00f3 \u0111\u1ec3 theo d\u00f5i s\u1ed1 li\u1ec7u c\u00f3 g\u00ec v\u00e0 kh\u00f4ng c\u00f3 g\u00ec trong kho d\u1ef1 tr\u1eef.<\/p>\n<p>Tuy nhi\u00ean, b\u00e2y gi\u1edd c\u00f3 m\u1ed9t c\u00e1ch th\u00f4ng minh \u0111\u1ec3 theo d\u00f5i to\u00e0n b\u1ed9 kho\u1ea3ng kh\u00f4ng gian qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 t\u1ef1 \u0111\u1ed9ng t\u1ea1m d\u1eebng qu\u1ea3ng c\u00e1o khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e3 h\u1ebft h\u00e0ng.\u00a0<\/p>\n<p>Russell Save \u0111\u00e3 vi\u1ebft m\u1ed9t k\u1ecbch b\u1ea3n cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng, ngay khi b\u1ea1n \u0111ang t\u1ed3n kho h\u00e0ng ng\u00e0n s\u1ea3n ph\u1ea9m.<\/p>\n<p>B\u01b0\u1edbc 1: \u0110i t\u1edbi t\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 sao ch\u00e9p n\u1ed9i dung<\/p>\n<p>B\u01b0\u1edbc 2: Truy c\u1eadp t\u00e0i kho\u1ea3n Google Adwords c\u1ee7a b\u1ea1n v\u00e0 ch\u1ecdn\u00a0 &#8220;Bulk operations&#8221; nh\u1ea5p &#8220;Scripts&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/google-adwords.jpg\" alt=\"google-adwords\" width=\"383\" height=\"647\" class=\"aligncenter\" \/><\/p>\n<p>B\u01b0\u1edbc 3: Nh\u1ea5p v\u00e0o &#8220;+ Scripts&#8221; v\u00e0 d\u00e1n t\u1eadp l\u1ec7nh m\u00e0 Russell Save \u0111\u00e3 vi\u1ebft v\u00e0o t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n<\/p>\n<p>B\u01b0\u1edbc 4: T\u00ecm s\u1ea3n ph\u1ea9m \u0111\u00e3 h\u1ebft h\u00e0ng v\u00e0 ki\u1ec3m tra m\u00e3 ngu\u1ed3n c\u1ee7a website c\u1ee7a b\u1ea1n. T\u00ecm ki\u1ebfm t\u1eeb &#8220;stock&#8221; v\u00e0 b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y n\u1ed9i dung nh\u01b0 sau:&#8221;in_stock&#8221; :false.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/adwords-script.png\" alt=\"adwords-script\" width=\"320\" height=\"106\" class=\"aligncenter\" \/><\/p>\n<p>B\u01b0\u1edbc 5: Ki\u1ec3m tra m\u1ed9t s\u1ea3n ph\u1ea9m trong kho v\u00e0 b\u1ea1n s\u1ebd th\u1ea5y &#8220;in.stock&#8221;: True.<\/p>\n<p>B\u01b0\u1edbc 6: Chuy\u1ec3n \u0111\u1ebfn d\u00f2ng 23 c\u1ee7a k\u1ecbch b\u1ea3n v\u00e0 thay th\u1ebf bi\u1ebfn OUT_OF_STOCK_TEXT b\u1eb1ng bi\u1ebfn m\u00e0 b\u1ea1n t\u00ecm th\u1ea5y tr\u00ean trang.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Khong_xay_dung_tai_khoan_chi_tiet_voi_quang_cao_cho_moi_san_pham\"><\/span><strong>2. Kh\u00f4ng x\u00e2y d\u1ef1ng t\u00e0i kho\u1ea3n chi ti\u1ebft v\u1edbi qu\u1ea3ng c\u00e1o cho m\u1ed7i s\u1ea3n ph\u1ea9m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>X\u00e2y d\u1ef1ng c\u00e1c t\u00e0i kho\u1ea3n c\u1ef1c k\u1ef3 chi ti\u1ebft nh\u1eafm \u0111\u1ebfn m\u1ee5c ti\u00eau<span>\u00a0<\/span><a href=\"https:\/\/halink.vn\/quang-cao-google-gia-re\"><strong>qu\u1ea3ng c\u00e1o Google<\/strong><\/a><span>\u00a0<\/span>\u1edf c\u00e1c trang danh m\u1ee5c, ngay \u0111\u1ebfn c\u00e1c trang con v\u00e0 c\u00e1c trang s\u1ea3n ph\u1ea9m l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a Adwords.\u00a0<\/p>\n<p>B\u1eb1ng c\u00e1ch vi\u1ebft qu\u1ea3ng c\u00e1o cho t\u1eebng s\u1ea3n ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 chuy\u1ec3n \u0111\u1ed5i cao b\u1edfi ng\u01b0\u1eddi mua s\u1eafm lu\u00f4n \u0111ang t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c v\u1edbi y\u00eau c\u1ea7u c\u1ee7a h\u1ecd.\u00a0<\/p>\n<p>C\u1ea3 Google DoulbeClick v\u00e0 Adword \u0111\u00e3 gi\u1edbi thi\u1ec7u \u0111\u1ebfn m\u1ed9t s\u1ed1 ti\u00eau \u0111i\u1ec3m n\u1ed5i b\u1eadt g\u1ecdi l\u00e0 &#8220;Ventory-aware campaigns&#8221; &#8211; chi\u1ebfn d\u1ecbch nh\u1eadn bi\u1ebft kho\u1ea3ng kh\u00f4ng, t\u1ea1o c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o v\u00e0 t\u1eeb kh\u00f3a cho t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng, s\u1eed d\u1ee5ng m\u1eabu \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc d\u1ef1a tr\u00ean d\u1eef li\u1ec7u trong Google Merchant Center c\u1ee7a b\u1ea1n.\u00a0<\/p>\n<p>B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, hi\u1ec7u \u1ee9ng t\u0103ng t\u1ed1c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i v\u00e0 CTR c\u1ee7a website doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng l\u00ean t\u1ef7 l\u1ec7 % \u0111\u00e1ng kinh ng\u1ea1c.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Khong_them_bang_chung_xa_hoi_hoac_kem_thong_tin_tren_quang_cao\"><\/span><strong>3. Kh\u00f4ng th\u00eam b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i ho\u1eb7c k\u00e9m th\u00f4ng tin tr\u00ean qu\u1ea3ng c\u00e1o\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00e1c bi\u1ec3u t\u01b0\u1ee3ng uy t\u00edn v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00edn nhi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng khi nh\u1eafm \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, n\u00f3 c\u0169ng chi\u1ebfm di\u1ec7n t\u00edch l\u1edbn tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u00f3 \u0111\u1ebfn 61% ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc b\u00e0i ti\u1ebfp c\u1eadn \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi \u0111\u1eb7t mua h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch c\u1ee5.\u00a0<\/p>\n<p>C\u00f3 2 c\u00e1ch ch\u00ednh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea7n m\u1edf r\u1ed9ng \u0111\u00e1nh gi\u00e1 s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 v\u1ecb tr\u00ed \u0111\u00f3 l\u00e0 &#8211; ng\u01b0\u1eddi b\u00e1n v\u00e0 ti\u1ec7n \u00edch \u0111\u00e1nh gi\u00e1 n\u00e0y.<\/p>\n<p>C\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 th\u1ef1c hi\u1ec7n lo\u1ea1i h\u00ecnh m\u1edf r\u1ed9ng n\u00e0y l\u00e0 \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 xem x\u00e9t \u0111\u1ed9c l\u1eadp \u0111\u01b0\u1ee3c Google ch\u1ea5p thu\u1eadn, Revoo hay Trustpilot. Ch\u1ec9 c\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c 30 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng trong kho\u1ea3ng th\u1eddi gian 12 th\u00e1ng \u0111\u1ed1i v\u1edbi m\u1ed9t trong nh\u1eefng nh\u00e0 cung c\u1ea5p \u0111\u00e1nh gi\u00e1 l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a Google, v\u00e0 c\u00e1c ng\u00f4i sao s\u1ebd t\u1ef1 \u0111\u1ed9ng xu\u1ea5t hi\u1ec7n b\u00ean c\u1ea1nh qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n<p>\u00a0<img loading=\"lazy\" decoding=\"async\" src=\"\/images\/quang%20cao%20google.png\" alt=\"quang cao google\" width=\"530\" height=\"141\" class=\"aligncenter\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Khong_tinh_su_phan_loai_mo_hinh_thuoc_tinh_va_phan_loai_gia_quang_cao_tu_khoa\"><\/span><strong>4. Kh\u00f4ng t\u00ednh s\u1ef1 ph\u00e2n lo\u1ea1i m\u00f4 h\u00ecnh thu\u1ed9c t\u00ednh v\u00e0 ph\u00e2n lo\u1ea1i gi\u00e1 qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1eb7c t\u00ednh c\u1ee7a Google l\u00e0 ch\u1ec9 cho b\u1ea1n th\u1ea5y t\u1eeb kh\u00f3a cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c nh\u1ea5p v\u00e0o tr\u01b0\u1edbc khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n nh\u1eadn \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a c\u00f3 l\u1ee3i trong t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o nh\u1eb1m t\u0103ng t\u1ed1c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i. C\u00e1c t\u1eeb kh\u00f3a gi\u00fap cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nhanh nh\u1ea5t v\u00e0 mua h\u00e0ng t\u1ed1c \u0111\u1ed9.<\/p>\n<p>Nh\u00f3m qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a \u0111\u01a1n l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n, n\u00f3 ch\u1ec9 g\u1ed3m 1 \u0111\u1ebfn 2 t\u1eeb kh\u00f3a c\u01a1 b\u1ea3n. Trong m\u1ed9t th\u1ebf gi\u1edbi l\u00fd t\u01b0\u1edfng, b\u1ea1n s\u1ebd c\u00f3 c\u00e1c t\u1eeb kh\u00f3a trong t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y g\u1ea7n t\u01b0\u01a1ng quan v\u1edbi m\u1ecdi truy v\u1ea5n t\u00ecm ki\u1ebfm v\u1edbi 2 ho\u1eb7c nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i. V\u00ec v\u1eady, ch\u1ea1y qu\u1ea3ng c\u00e1o Google v\u1edbi m\u1ed9t v\u00e0i t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 s\u1ebd mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u h\u01a1n n\u1eefa s\u1ef1 truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/images\/quang-cao-tu-khoa.png\" alt=\"quang-cao-tu-khoa\" width=\"600\" height=\"399\" class=\"aligncenter\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_5_Khong_biet_gia_tri_lau_dai_cua_khach_hang\"><\/span><strong>\u00a05. Kh\u00f4ng bi\u1ebft gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t \u0111i\u1ec1u lu\u00f4n khi\u1ebfn cho<span>\u00a0<\/span><strong>Halink<\/strong><span>\u00a0<\/span>ng\u1ea1c nhi\u00ean khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 \u0111a s\u1ed1 nh\u00e0 kinh doanh \u00edt \u0111\u1ec3 t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb su\u1ed1t \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng. Trung b\u00ecnh s\u1ebd c\u00f3 \u0111\u1ebfn 32% kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1eb7t h\u00e0ng l\u1ea7n th\u1ee9 2 trong n\u0103m \u0111\u1ea7u ti\u00ean khi mua h\u00e0ng t\u1eeb b\u1ea1n v\u00e0 c\u00f3 \u0111\u1ebfn 5,6% s\u1ebd mua 6 l\u1ea7n ti\u1ebfp theo.<\/p>\n<p>\u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch l\u1ee3i nhu\u1eadn, b\u1ea1n c\u1ea7n l\u00e0m 2 vi\u1ec7c. \u0110\u1ea7u ti\u00ean, t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i su\u1ed1t \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch th\u00eam v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i khuy\u1ebfn kh\u00edch mua h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng phi\u1ebfu mua h\u00e0ng. Th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch email v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 chi ti\u00eau nhi\u1ec1u h\u01a1n \u0111\u1ec3 t\u1ea1o n\u00ean ngu\u1ed3n kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh.\u00a0<\/p>\n<p>Th\u1ee9 2, \u0111\u00f3 l\u00e0 b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 \u0111\u00fang gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 t\u1ed1t h\u01a1n vi\u1ec7c chi ti\u00eau cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u00ecm ki\u1ebfm c\u00f3 chi ti\u1ec1n c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng quy m\u00f4 ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p.<\/p>\n<p>B\u1ea5t k\u00ec l\u1ed7i n\u00e0o tr\u00ean s\u1ed1 5 sai l\u1ea7m qu\u1ea3ng c\u00e1o Adwords n\u00e0y c\u0169ng s\u1ebd t\u1ea1o n\u00ean s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 cho\u00a0 ROI, doanh thu c\u1ee7a ch\u00ednh b\u1ea1n. V\u00ec v\u1eady, h\u00e3y c\u00f9ng xem l\u1ea1i t\u00e0i kho\u1ea3n Adwords v\u00e0 t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o nh\u1eb1m \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang kh\u00f4ng v\u01b0\u1edbng ph\u1ea3i c\u00e1c sai l\u1ea7m n\u00e0y. N\u1ebfu c\u00f3, h\u00e3y nhanh ch\u00f3ng ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc kh\u1eafc ph\u1ee5c ch\u00fang.\u00a0<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c<span>\u00a0<\/span><a href=\"https:\/\/halink.vn\/quang-cao-google-gia-re\"><em>qu\u1ea3ng c\u00e1o Google Ads<\/em><\/a><span>\u00a0<\/span>ch\u00ednh l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u00e0ng lo\u1ea1t c\u1ee7a c\u00e1c nh\u00e0 kinh doanh online hi\u1ec7n nay. Ch\u00ednh v\u00ec v\u1eady, m\u1ed9t nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o Google chuy\u00ean nghi\u1ec7p, hi\u1ec7u qu\u1ea3 lu\u00f4n l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u nh\u1ea5t c\u1ee7a c\u00e1c ch\u1ee7 doanh nghi\u1ec7p.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3ng c\u00e1o Google gi\u00e1 r\u1ebb\u00a0l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n ng\u00e0y c\u00e0ng l\u1edbn h\u01a1n n\u1eefa. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n qu\u1ea3n l\u00fd k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 thi\u1ebfu m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ef1 l\u00e3ng ph\u00ed &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/halink.vn\/5-sai-lam-thuong-gap-khi-chay-quang-cao-google-ads\/\" class=\"more-link\">\u0110\u1ecdc ti\u1ebfp<span class=\"screen-reader-text\"> &#8220;5 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[281,275,272],"_links":{"self":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/2709"}],"collection":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/comments?post=2709"}],"version-history":[{"count":0,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/posts\/2709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media\/954"}],"wp:attachment":[{"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/media?parent=2709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/categories?post=2709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/halink.vn\/wp-json\/wp\/v2\/tags?post=2709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}